CX Hot Take

Peter Ryan has built a career on asking hard questions and sharing informed perspectives. Here, he offers timely analysis on the issues, innovations, and inflection points shaping the fast-moving CX industry.

July 22, 2026

BPOs Can’t Delay Bolstering Cybersecurity Capabilities

No one should underestimate the extent to which digital crime continues to menace businesses across sectors. High profile hacks are regularly reported, and the impact...

June 9, 2026

Recent Elections Could Reshape Nearshore CX

When it comes business continuity, today’s geo-political dynamics are keeping things interesting. In this context, recent elections have the potential to change customer management in...

June 8, 2026

Breaking Down CxOutsourcers 2026 in Ottawa

As members of the international BPO community return to their homebases following CxOutsourcers last week, the time has come for reflection on the key themes...

March 2, 2026

Key Takeaways from CCW Berlin 2026

The customer management world anticipates a number of events each year, and CCW Berlin counts among them. The 2026 iteration of this annual gathering took...

February 18, 2026

Back-to-Office Mandate a Challenge for BPOs in 2026

For all intents and purposes, the days of remote work as the norm for contact center management (or any other sector for that matter) are...

January 6, 2026

2026 CX & BPO Trends to Watch

Welcome to 2026! In many ways, 2025 provided some clarity around the path of advanced technologies in CX delivery, but a great deal of murkiness...

November 4, 2025

Entrepreneurial Spirit is Essential for CX Outsourcing

In today’s customer management services sector, no one should underestimate the need for a good dose of entrepreneurial spirit. In any industry, it has been...

October 28, 2025

iQor Charts Bold CX Path During 2025 Analyst Day

Let it never be said that originality is dead in customer management outsourcing. Sadly, over the past few years, attempts to stand out from the...

October 6, 2025

5 Strategies to Drive Great CX During Q4

Who doesn’t enjoy the end-of-year buying jungle? For shoppers, the chance to take advantage of new products, whether sold in-store or online, is both challenging...

September 24, 2025

2025 Customer Service Indices Are Stagnant: Here’s Why

In today’s commercial environment, there are ample reasons for consumers to be optimistic. Inflation appears to be curbing relative to a few years ago and...

September 3, 2025

Growing Disconnect Between Consumers and Businesses Around AI in CX

Hype cycles inevitably breed polarization, regardless of the product, service, or personality in question. The more space that anything occupies in print and digital media,...

August 13, 2025

BPOs Must Rethink Social Media CX Provision

Remember the heady days of 2010? The world was recovering from the worst economic crisis since the end of the Great Depression; young and old...

July 29, 2025

Offshore CX is More Relevant Than Ever – Here’s Why

In today’s era of CX hype-cycles, it is important for any customer experience leader not to lose sight of the basics. Sure, the so-called conventional...

June 10, 2025

BPOs: Lead with Comprehensive CX Service Offerings, Not Just AI!

As many in the CX universe converge in the beautiful American southwest for CCW Las Vegas, the mettle of outsourcers and their representatives attending this...

June 5, 2025

Canadian Telecom Summit Highlights Telco CX Imperative

The future of customer experience as a competitive differentiator was the talk of the 24th annual Canadian Telecom Summit, which was held in Toronto under...

May 21, 2025

Key Learnings from CxOutsourcers 2025 in Munich

Less than 2 weeks ago, CxOutsourcers 2025 was held in Munich. Set in the elegant Münchner Künstlerhaus and expertly chaired by Andrew Wrobel, this was...

May 7, 2025

India is the Most Favored Offshore CX Delivery Point in 2025

Ryan Strategic Advisory’s annual sounding of enterprise contact center buyers indicates that for the third straight year, India is the most-favored offshore destination for customer...

April 1, 2025

Five Takeaway from the Alliance BPO Leadership Summit

In today’s CX environment – which is prone to vacuous hype cycles like no other time in recent memory – true thought leadership around third-party...

March 10, 2025

AI White Noise Muddying Today’s CX Waters

The extent to which the CX market remains confused around the role of artificial intelligence continues to confound both buyers and consumers. Since the hype...

February 4, 2025

Egypt BPO Poised for Growth in 2025

There are few offshore destinations with as much BPO legacy than Egypt. The leaders from across its outsourcing ecosystem have used the past two decades...

January 7, 2025

Top CX Predictions for 2025

It’s that time of year again, the one in which customer experience observers the world over lay out their predictions around what the CX market...

December 11, 2024

What CX Leaders Can Learn from Wham!

Lovers of pop music will undoubtedly have read the autobiography by Andrew Ridgeley, which touches on so many interesting and unexpected aspects of 80s supergroup...

December 5, 2024

Onus on CX Leaders to Change Chat-Bot Narrative

There is no getting away from it – robotic, AI-driven front-line technologies continue to be a reality in customer management. And, while this may sound...

November 14, 2024

ibex Expansion Validates Honduras CX Value Proposition

On occasion, things that have been around for some time can run obsolete, while others prove the value of investment. Think a Delorean versus a...

November 6, 2024

Partnerships Crucial to CX Tech Vendor Success

With the focus around customer management being done better, faster and more efficiently via technology solutions, the pressure is on vendors of these CX tools...

October 24, 2024

Key Take-Aways from the iQor Trinidad Analyst Day

While the tendency among many BPO operators has been to de-emphasize analyst days over the past few years, kudos to iQor for bucking this trend....

October 17, 2024

4 Emerging Offshore CX Locations to Watch

There is ample reason to assume that 2025 will hold a great deal of change for both CX players and their respective clients. And while...

October 9, 2024

Real-time Voice Translation Biggest BPO Disruptor in Years

Since the launch of ChatGPT, the entire world has been consumed by hype cycles around what AI can do to simplify business processes for different...

September 12, 2024

5 Musts for Emerging Offshore Destinations

There can be no doubt that while the the CX offshore delivery environment is flattening as 2024 winds down, there are still new destinations that...

July 8, 2024

North Macedonia is Europe’s Nearshore BPO Location to Watch

Long gone are the days of new outsourcing locations popping up almost overnight. In 2024, the reality is that few jurisdictions have not been prospected....

May 22, 2024

CCMA BPO Summit Highlights Culture as a CX Buyer Priority

Sometimes nothing beats hearing straightforward feedback. And, while the hard truth may be tough to take, it is better than sugar coating or tiptoeing around...

May 1, 2024

India is the Most Favored Offshore CX Delivery Location in 2024

The Philippines and South Africa tie for the silver medal, Malaysia places 3rd; low favorability marks for Honduras and Serbia India retains the title of...

April 15, 2024

CX Services Market Ripe for Larger BPOs

As with all things in life, the CX services market is evolutionary. Like short-lived trends in fashion or music, customer management delivery models come and...

April 9, 2024

Kosovo Emerging as a Hidden BPO Gem in Europe’s Nearshore

There are fundamental shifts taking place in offshore delivery. Geographic options once deemed de facto destinations for servicing specific countries and language groups have been...

April 2, 2024

BPOs Must be Mindful of M&A Messaging

No one can doubt that the BPO sector is in a period of consolidation. Some may argue that this has been the case since the...

March 4, 2024

CCW 2024 Highlights Game-changing Multilingual Delivery Shift

Just when the CX sector seems to be humming along nice and smooth, something overturns the apple cart. There is never a dull moment in...

February 20, 2024

Key Takeaways from Transcom’s Tech Hub in Zagreb

One of the things that keeps the CX space interesting is getting to see up close and personal innovative ways of reshaping the relationship between...

February 14, 2024

Poor CX? 2024 Elections May Change That!

Whether it be digitally driven interactions or those over the telephone, customer experience has been in a tailspin for some time. Consumers around the world...

January 17, 2024

What We Can Learn from CX in the 80s

Everyone gets nostalgic for certain elements of days gone-by, in many cases seeing the past through rose-tinted glasses. But history counts for quite a lot...

January 9, 2024

Top CX Predictions for 2024

Entering the New Year, prognostications for CX in 2024 are coming fast and furious, with no shortage of audacious predictions from thought leaders the world...

December 12, 2023

There is a Digital CX Duty of Care for Customers

Customer service delivery does not stay still for long. As consumers interact with businesses from which they buy products and services in different ways, the...

November 8, 2023

Teleperformance Specialized Services Ready for a Multi Speed World

By Sean Goforth, Director of Syndicated Research at Ryan Strategic Advisory Europe’s major economies are tottering near recession. Yet, 3rd quarter US GDP growth far...

October 4, 2023

Tensions Between Serbia and Kosovo May Lead BPOs Reassessing the Balkans

By Sean Goforth, Director of Syndicated Research at Ryan Strategic Advisory Military tension between Kosovo and its larger neighbor Serbia flared up again recently, the...

September 27, 2023

Evolving CX Environment Means Rethinking Ideal Agent Profile

Uncomfortable conversations are part of life. Addressing the elephant in the room is never fun, but to avoid doing so only results in greater heartache...

September 19, 2023

BPOs Need to be Wary of FOREX Shifts

There are no guarantees in life. Yet, it never fails to surprise the extent to which individuals get overly comfortable and when a sudden change...

September 13, 2023

Inspiro Client Advisory Board Highlights CX Tech Imperative

No reasonable person can deny the extent to which technology has taken on a profound meaning in daily life. Today, the way that names of...

July 19, 2023

Threads Launch Shows Social Media’s Importance for BPOs

The world is a strange place at the moment. And, just to confuse things even more, recently there was the launch of a new social...

June 22, 2023

ESG Essential to BPO Competitiveness

Today’s commercial reality is much different than even a few short years ago. In 2023, consumers and employees place a greater emphasis on the type...

June 12, 2023

BPOs Need to Rethink CX Messaging and Comms Strategies

Competition in the BPO sector makes it increasingly difficult to stand out from the crowd, so one might think that customer service providers would proactively...

May 2, 2023

5 Impacts of CX BPO Mega-Consolidation

Mergers and acquisitions denote an industry that is profitable, growing, and attractive—good health indicators for any sector. In the CX outsourcing space, the recent frenzy...

April 20, 2023

India is 2023’s Most Favored Offshore CX Delivery Location

India ranks first among enterprise CX decision-makers as their most favored choice for offshore customer management delivery for the second consecutive year. The results are...

March 30, 2023

Redial BPO Readies Service Delivery from South Africa

By Sean Goforth, Director of Research at Ryan Strategic Advisory With the addition of more than 200 seats already this year, it has been busy...

March 16, 2023

CrossConnect Forum Showcases Caribbean-UK CX Opportunities

Lockdowns have ended and the ‘new normal’ for business has arrived. Consequently, both outsourcers and their clients are seeking out new terrains, including places that...

March 1, 2023

The Metaverse is an Opportunity for BPOs

Disruptive CX technologies are common enough. New solutions are launched each year, and in this environment it is easy for executives to seek out the...

February 16, 2023

TELUS International on a CX Tear

TELUS International surpassed expectations in its last three months of business, the latest in a string of metrics that highlight the company’s growing clout in...

February 2, 2023

South Africa Professes Non-Alignment – BPOs Be Wary

By Sean Goforth, Director of Syndicated Research at Ryan Strategic Advisory Russia’s invasion of Ukraine began almost a year ago. Outsourcers had to quickly respond....

January 17, 2023

Top 5 CX Predictions for 2023

2022 confounded many in the CX industry; the impact of surging inflation, geopolitical events, tight labor markets, and new tech developments meant the need to...

January 9, 2023

Balkan Instability Threatens Serbia’s BPO Momentum

Recent border skirmishes between Serbia and Kosovo have once again brought instability in the Balkan region to the forefront of the public discourse. While tension...

December 14, 2022

5 Strategies for Investment Promotion Agencies to Lure BPOs

As outsourcing stakeholders aim to bring more services-based business into their jurisdictions, the role of investment promotion agencies has never been so important. No matter...

December 1, 2022

Frontier Airlines Gambles Big by Ditching Voice CX

In perhaps the most dramatic CX move from a North American company in 2022, Frontier Airlines said that it is ending its voice-based customer support....

November 2, 2022

Intersect-HP / Ventrica Deal Highlights CX Value of Partnering

Achieving the best possible outcomes in a CX setting relies on accessing top-flight talent and resources. For an outsourcer to do so, it must have...

October 31, 2022

TELUS International Deepens Digital Services with WillowTree Deal

By Sean Goforth, Director of Syndicated Research at Ryan Strategic Advisory In the latest instance of a CX management firm beefing up its capabilities, global...

October 13, 2022

Leveraging Blockchain as a CX Disruptor

In their efforts to improve customer interactions, CX leaders are challenged to optimize processes, improve cyber security / data protection, and empower agents through accessible,...

October 5, 2022

Citizen CX Must Form Part of a New Social Compact

By Sean Goforth, Director of Syndicated Research at Ryan Strategic Advisory Western governments often do a poor job of helping citizens over the phone or...

September 27, 2022

CX Fraud Prevention a BPO Sweet Spot

For CX leaders, the need to guard against the threat of fraud is essential. Bad actors have never been as pervasive or as sophisticated as...

September 6, 2022

Greenfield a Viable Strategy for US BPO Market Entry

As more outsourcers seek entry into the US CX space, there is growing uncertainty about how to do so. With consumer activity picking back up,...

August 28, 2022

Eastern European BPO Resilient 6 Months After Ukrainian Invasion

Special commentary by Sean Goforth, Director of Syndicated Research at Ryan Strategic Advisory About a month ago, a leading business service advisory hosted a webinar...

August 17, 2022

CX Differentiation Based on Accent and Language is Passé

The hallmarks of customer experience management have evolved over the past thirty years. And, while various advantages have been highlighted at different points in time,...

August 1, 2022

Digital Nomads Can Fuel Gig CX

Even before the pandemic hit, more and more workers began shunning the traditional office in favor of other environments in which they can practice their...

July 28, 2022

yoummday Makes Solid CX Gains With ICON Acquisition

The summer months can be quiet in the CX market. Granted, interactions often spike as consumers ramp up vacation plans, which certainly has been the...

July 5, 2022

July Holiday Weekend Air Travel Chaos Spells BPO Opportunity

The ongoing inability of air travel providers to manage spikes in demand scuttled recent plans to enjoy Canada Day or Independence Day for many in...

June 29, 2022

Serbia a Hidden European Nearshore BPO Gem

As executives aim to find a new balance between shoring delivery models, it is abundantly clear that the capacity to source new locations that drive...

June 8, 2022

Unequal Pay for US Latinos Cause for Concern Across the Nearshore

By Sean Goforth, Syndicated Research Director at Ryan Strategic Advisory This week BPO thought leaders will meet at the Nexus 2022 conference in New York...

May 31, 2022

Embracing Celebrities Can Make a Difference for BPOs

The global embrace of celebrity culture has become tiresome to many. Tales of scandal, bad behavior and general banality surrounding film stars, singers, b-list social...

May 26, 2022

itel Kingston Expansion Symbolizes Jamaica’s BPO Confidence

In the past 20 years, any number of offshore CX delivery locations have burst onto the scene only to quickly fizzle out. That cannot be...

May 19, 2022

BPOs Must Prepare for Economic Uncertainty

The uncertainty that has pervaded business since early 2020 shows little sign of abating. Within this vortex, the next chapter of economic uncertainty will be...

May 10, 2022

GlowTouch Surpasses Hi-Tech Expectations by Harnessing the Human Touch

By Sean Goforth, Director of Syndicated Research at Ryan Strategic Advisory Hi-tech business is often associated with the relentless march of automation in service delivery....

April 27, 2022

Video kiosk CX Requirement an Opportunity for BPOs

If there is one constant in CX, it is that evolving client needs should not be underestimated. Not only is one of the factors that...

April 20, 2022

CX Reshoring a Culture and Security Play

By Steve Weston and Peter Ryan The idea of reshoring capacity from the offshore back into domestic confines has been on the minds of CX...

April 7, 2022

India, South Africa tie for 2022’s Most Favored CX Offshore Delivery Points

Poland, Philippines tied for 2nd place; Mexico returns to the Top 5 in 2022 India and South Africa are this year’s most favored offshore delivery...

March 28, 2022

BPOs Need to be Flexible in Hybrid CX Delivery

Hopefully, we are nearing the long-awaited return to normal. Or, is it the ‘new normal’? Certainly, airports are filling up with travelers (just look at...

March 9, 2022

Russian Invasion of Ukraine Promises CX BPO Disruptions

By Sean Goforth and Peter Ryan For two weeks now, the world has witnessed the horrors of the Russian invasion of Ukraine unfold on their...

February 8, 2022

Finally, Government Goes CX

By Sean Goforth, Director of Syndicated Research Better government CX for citizens may be in the works. Six weeks ago, buried amid holiday jingles and...

February 2, 2022

Training Needs to be a BPO CX Differentiator

As 2022 gains steam, businesses face the reality of retaining end-users while also trying to win new ones. How best to achieve this goal goes...

January 19, 2022

EDOs Must Be Bold in 2022 to win CX Investment

There are times to play it safe, and times for a riskier approach. When it comes to luring new CX investment to jurisdictions, economic development...

January 11, 2022

Top 5 CX Predictions for 2022

As 2022 beckons trepidation and optimism with the pandemic entering its third calendar year, CX actors must plan for what lies ahead. From a contact...

December 15, 2021

2021’s Best in CX BPO Analysis

By Sean Goforth With dashed expectations of a return to normal life, the second year of COVID-19 has been a deadly and frustrating staccato of...

December 7, 2021

Offshore BPO Confidence Index Reveals Need for Balanced Selection Approach

As outsourcers move toward what they hope will be a positive 2022, many offshore and nearshore destinations are preparing to establish their positioning to win...

November 29, 2021

Spotify Wrapped Highlights Importance of Consumer Insight

An organization’s ability to know its consumers is no longer a pie-in-the-sky concept. Today, this is an achievable objective and one for which every enterprise...

November 17, 2021

Unrest Means BPOs Need to Leverage Europe’s Nearshore Diversity

No offshore region has garnered more interest of late than Europe’s nearshore. This collection of countries that spans from Central Europe to the Caucuses has...

November 9, 2021

Addressing the agent dynamics of outsourced content moderation

By Sean Goforth The task sounds straightforward: apply a set of decency rules to social media videos or images. That’s what many content moderators do...

November 3, 2021

Jamaica Sustains CX BPO Momentum

As outsourcers consider how best to deliver customer management services across multiple hubs, the question ‘where next?’ looms large. For English-language requirements, it is ever...

October 28, 2021

Onshore Capacity in Sourcing Markets Crucial for BPOs

Some trends come and go. In the domain of CX, experienced customer management executives are adept at discerning the difference between a flash-in-the-pan versus the...

October 18, 2021

Teleperformance Innovates CX Training using Gamification

The training of contact center agents has taken on a life of its own over the past decade. Front-line agents are, after all, at the...

October 6, 2021

Slovenia Strikes CX Balance Between Quality and Cost

The European nearshore continues bringing bold opportunities for CX investors. Over the past two decades, as interest in Central & Eastern Europe has grown, new...

September 29, 2021

US Hispanic Community Remains Key CX BPO Segment

Adaptability is crucial to customer management service delivery. Outsourcers need to tailor their offerings to reflect consumer nuances in each particular demand market. Nowhere is...

September 21, 2021

BPO Partnering Remains a Viable Business Model

Delivering the best results to clients lies at the core of the outsourcing business model. And, while it is clear that the BPO community aims...

September 8, 2021

BPO Site Choices Highlight the Need for Geographic Diversification

As the world continues to watch with uncertainty as emerging COVID19 variants impact all aspects of daily lives, forward-looking BPO players are planning accordingly. Despite...

August 26, 2021

CX Reshoring Filled With Uncertainty

As the summer winds down and customer management professionals around the world contemplate a return to work, there is an understandable desire to try new...