Greenfield a Viable Strategy for US BPO Market Entry
As more outsourcers seek entry into the US CX space, there is growing uncertainty about how to do so. With consumer activity picking back up, enterprises across the vertical spectrum are desperate for partners to help drive end-user loyalty. However, players coming into the US from abroad are finding that an increasingly attractive way to […]
US Hispanic Community Remains Key CX BPO Segment
Adaptability is crucial to customer management service delivery. Outsourcers need to tailor their offerings to reflect consumer nuances in each particular demand market. Nowhere is this more evident than in America, where the rapidly-expanding US Hispanic consumer demographic continues to be of significant importance for CX executives. As Americans celebrate National Hispanic Heritage Month, players […]