About Ryan Strategic Advisory

Peter Ryan has been at the forefront of CX and BPO advisory for the past two decades.

Having started his career in outsourcing and customer management analysis in London working for Datamonitor in the early 2000s, he quickly emerged as a force within the rapidly growing CX services sector.  His expertise extends across all parts of the customer experience ecosystem, including evolving CX business models, emerging technologies, shoring solutions and vertical market penetration strategies.  His annual CX Technology and Global Services Survey, which sounds nearly a thousand customer experience enterprise leaders, is one of the most anticipated reports in our sector.

Peter is also a partner in the CxOutsourcers Mindshare Group, an initiative designed to bring forward-looking customer experience professionals together at gatherings across the globe for networking and thought-leadership.

Peter has lived in Australia, France, Ireland and the UK, but now resides in beautiful Montreal, Québec.  He holds a Bachelor of Arts from the University of Saskatchewan and an MBA from Dalhousie University.

Traci is a strategic consulting, project manager, and advisor across the Global Business Services (GBS), Business Process Outsourcing (BPO), and Customer Experience (CX) sectors. With nearly 30 years of experience, she is a seasoned ecosystem builder and internationally recognized advocate for purpose-led, social impact delivery.

She played a central role in developing South Africa’s GBS strategy, advancing the country’s position as a top-tier offshore destination. A global convener and collaborator, she introduced COPC standards to South Africa, co-authored national BPS standards with SABS, and leads ISO workstreams on Contact Center Standards.

Traci is also a partner in CxOutsourcers, a founder of the THRIVE Coalition Index, and a co- architect of the Africa Federation of GBS Associations.

Colette has worked alongside Peter Ryan for several years helping to manage the operational and administrative demands of the business. Colette is not only Peter’s invaluable administrative resource, she helps the business run like a finely-tuned motor.  She also has the unenviable task of keeping the company founder in line, which is no easy feat!

With more than twenty years’ experience supporting senior professionals, Colette brings a highly organized and discreet approach to her role. She oversees key areas such as diary management, client communication and operational coordination, ensuring that the business runs smoothly and efficiently behind the scenes.

Working at the intersection of government and stakeholder relations for over twenty years, Michael is a strategic advisor in the global offshoring space. He has advised the inward-investment agencies of Barbados, Colombia, Egypt, Georgia, South Africa and Ukraine on the positioning of their BPO offers with analyst, media and government relations, including content creation, thought leadership and branding. In 2009, while at Hill+Knowlton he oversaw and launched ‘Beyond BRIC’ with ITIDA, which is still recognized as a ground-breaking piece of industry thought leadership. He is known as an influencer in the outsourcing space and is a regular commentator and public speaker at industry events including CX Outsourcers as a partner of Ryan Strategic Advisory.  Michael has a PhD. in History from the University of Leeds and has also completed the Oxford Leading Sustainable Corporations Programme at Said Business School, University of Oxford, UK.  

Joanne Morrison has over 20 years of experience in business process outsourcing and content development, having led marketing teams at Minacs (now Concentrix), HGS Digital and VXI Global Solutions. She has travelled the globe, exploring high performance customer service organizations in Asia, Europe and Latin America, learning what makes outsourced teams most effective and articulating the vision to clients looking to deliver better, more efficient service. 

Maria supports the creation of reports, white papers, partnership content, event materials and exhibition stand design with clear, credible B2B creative. Her work has also helped shape content for CX Outsourcers, turning complex industry, outsourcing and customer experience topics into polished assets that buyers, partners and stakeholders can quickly understand and trust.

Alongside her work with Ryan Strategic Advisory, Maria brings more than 10 years of experience creating design and content assets for B2B clients in SaaS, CX and related sectors through Traction Media. She specialises in transforming dense information into high-value communication tools, including flagship reports, infographics, executive summaries, presentations and branded partnership materials. Combining strong design judgement with a sharp understanding of B2B communication, she creates work that improves clarity, strengthens differentiation and supports commercial conversations.

Jasen’s passion for cinema drives him to create with likeminded people. His work explores emotions, color, and visual arts. At Ryan Strategic Advisory, he brings exceptional skill and creativity to video projects that communicate clearly and professionally.