Ryan Strategic Advisory is pleased to announce the publication of its latest industry research, Best Practices in CX Services Marketing – 2024. This document incorporates findings from the 2024 Front Office CX Omnibus Survey, which sounded the views of 750 enterprise customer experience leaders in 11 key demand markets across Asia-Pacific, Western Europe and North America.

Among the most important highlights outlined in this report include that the impact of BPO marketing and commercial communication initiatives are falling flat with a large number of buyers, as well as the most important channels that outsourcers need to be leveraging in 2024 and beyond in order to gain maximum visibility with prospects.  In addition, the core themes that enterprise CX leaders are looking for a prospective partner to communicate are also explained.

“Marketing effectively has never been more challenging in the CX services space, and outsourcers need to be aware of how best to maximize their communications budgets.  This is especially the case in a sector that is becoming increasingly generic – standing out against the competition has to be a priority.  This document is key reading for any commercially-driven BPO leader that wants to determine what will be the most efficient and effective course of action to grow their client roster”, stated Peter Ryan the author of this report and Principal Analyst at Ryan Strategic Advisory.

To download this report please complete the fields below.