Ryan Strategic Advisory has released Europe and the Nearshore: 2024, its annual report that outlines the most important BPO trends related to Central & Eastern Europe, North Africa and Central Sub-Saharan Africa.

Written by Sean Goforth, Research Partner at Ryan Strategic Advisory, this report draws heavily from results contained in the 2024 Front Office CX Omnibus Survey released in May of this year, in addition to a variety of other sources. Europe and the Nearshore: 2024 highlights a number of key trends that are pertinent to this region’s outsourcing dynamic, including:

  • Evolving dynamics within Western Europe that will impact nearshore sourcing decisions;
  • The shifting nature of enterprise CX decision-makers related to choosing a BPO delivery location;
  • The importance of balancing Central & Eastern Europe’s established and emerging CX delivery points;
  • North Africa’s ongoing outsourcing value to end-users across a variety of languages;
  • Sub-Saharan Africa’s expansion into outsourcing and what this means for Western European enterprises.

According to Peter Ryan, Founder and Principal Analyst at Ryan Strategic Advisory, this report is essential reading for any BPO executive or buyer of outsourced services – ‘Europe and the Nearshore: 2024 is more than an annual survey of the Central & Eastern Europe and African BPO landscape; it is a blueprint for determining the right path toward a balanced portfolio of destinations that can provide the best possible value for those procuring customer management services.  This thought leadership is crucial for any decision-maker wanting to stay ahead of the curve as it relates to the constantly-evolving European nearshore.’

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